Another study via echidne, this one with old survey data and flawed methodology.

That something of this sort is eagerly publicized does tell us that anything which supports traditional sex roles as ingrained gets an easier pass to popularization than alternative kinds of studies. A nonexistent new study is exciting to talk about, actual existing new studies are not.

What is driving this? Mostly the bias of people "knowing" what they "know." There's a very strong prior belief bias among the audience of these pieces, created by the common popular myths of women as gold-diggers and/or frustrated housewives or nasty feminist harpies.

A certain conservatism (not to be confused with "conservatism" as a political stance) seems to be inbuilt in the human psyche.

In other news, I want to go off and study Latin for a while.  It's a language that already has a word for several people famous for blabbermouthery:  vaniloquidori.