Mr. Draper, Mr. Don Draper, to the Blue Courtesy Phone, Please...Mr. Draper to the Blue Phone, Please.

Lifestyle marketing involves using emotion to create a sense of community and identity for a product or service. This type of marketing often resonates with a given target audience for a longer period of time than merely focusing on the specifics of a product. As has been done with the ad campaigns for Apple computers and phones as well as Red Bull energy drinks, the product or service is not marketed straightforwardly but rather it’s all about how they connect with consumers’ sense of self and identity.

And lifestyle marketing can leverage how consumers use brands to express their individual sense of self. It may attempt to address groups of people (such as “hipsters” or “preppies”) or those described as “urban,” alternative,” “diverse” or “multicultural” to create brand loyalty and demand. Social media and other online technologies are essential tools for a successful lifestyle marketing campaign because they transform consumers into active advocates for the brand.

Chauncey DeVega, Indomitable, reposted from Salon. And the next sentence is:

Donald Trump is applying all of these concepts.

Yes. Now it can be revealed: Donald Trump is soap.